Direct Travel welcomes new Chief Operating Officer

Christine Sikes promoted as company scales globally

Global corporate travel management company, Direct Travel, has promoted from within for the role of chief operating officer (COO).

In her new role Christine Sikes will be responsible for execution of service, delivering efficiency at scale, and helping to drive profitable growth through company transformation initiatives.

As a mission driven leader, she will lead core operational functions with a mandate to simplify, scale and lead.

"Christine has been instrumental in advancing our ability to deliver exceptional experiences for customers while driving consistency, quality, and innovation across our operations," said Christal Bemont, CEO of Direct Travel.

"Her strategic mindset, deep operational expertise, and unwavering commitment to excellence make her the perfect leader to help us scale globally and bring our vision of 'The Perfect Trip' to life."

Sikes brings more than 35 years of leadership experience in the travel industry to her role as COO.

She has spent the last 11 years at Direct Travel, most recently serving as executive vice president, customer experience, where she led the company's efforts to elevate service delivery, enhance operational efficiency, and prepare the organization for scalable growth. 

Prior to joining Direct Travel, she held positions at CWT as vice president, program management overseeing client relationships for the U.S. Military and Government and as vice president, operations, US East.

"It's a privilege to step into the role of COO at such a pivotal moment for Direct Travel," said Sikes of her new role.

"We have an incredible team redefining what exceptional client service means, and I'm eager to continue building on that momentum - strengthening our operations, empowering our people, and driving measurable impact for customers worldwide."