Maho Group selects Cendyn to power resorts' revenue and loyalty growth

The Caribbean resort operator will use CRM, revenue management and business intelligence solutions at Sonesta Ocean Point Resort and Sonesta Maho Beach Resort, Casino and Spa in St. Maarten

by Aidan Poole

Caribbean resort company The Maho Group has announced a tie-up with hospitality technology specialist Cendyn to drive personalisation and revenue at two resort locations.

The deal will see Cendyn’s CRM, revenue management and business intelligence solutions utilized at Sonesta Ocean Point Resort and Sonesta Maho Beach Resort, Casino and Spa in St. Maarten.

The Maho Group will use Cendyn’s CRM platform to gain insights into unique guest preferences, which can be used to tailor one-of-a-kind experiences to increase revenue and customer loyalty.

The CRM solution can automate, segment audiences and deliver real-time reporting on guest data.

Cendyn’s revenue management platforms Guestrev and Grouprev will help The Maho Group analyze revenue and profits across both resorts to optimize income with rules-based automation.

Guestrev will also provide demand forecasting and price recommendations to grow revenue based on the value of each casino player at the resorts, which will both benefit from access to property data and analytics driven by PowerBI’s revintel.

Michele Olivier, director of sales and marketing at The Maho Group, said: “We are looking forward to enhancing our revenue, personalization, and data management capabilities with Cendyn’s CRM and revenue products.

“Our integrated all-inclusive resorts provide guests with unforgettable, vacations that combine an array of amenities, including the island’s largest gaming emporium.

“The ability to price more effectively and learn more about our guests and their expectations will help us drive profitability and deliver even more memorable and personalized experiences.”

John Seaton, chief revenue officer at Cendyn, said: “We are excited to partner with The Maho Group and provide their St. Maarten’s properties with the industry’s leading CRM and revenue solutions.

“Resorts with casinos, in particular, have numerous revenue considerations that go above and beyond the typical hotel.

“We are confident that our suite of revenue management tools and CRM platform will give The Maho Group’s teams the complete guest and revenue picture they need to optimize revenue and drive profit across their properties.”