HBX Group expands travel connectivity

Offers Telefónica's eSimFLAG solution through Roiback

Independent B2B travel technology marketplace, HBX Group’s hoteltech brand Roiback is set to offer Telefónica’s new eSimFLAG solution to its partners.

What this means is that travellers will have access to seamless mobile data access in 170 global destinations.

Through this alliance, HBX Group will make eSimFLAG available under preferential conditions to its Roiback clients, enhancing their guests’ experience with reliable and unlimited data wherever they travel. 

The service, developed by eSimFLAG and powered by Telefónica, is entirely digital and prepaid. Travellers can activate it in seconds, know exactly what they’re spending, and only pay for the days they really need, without the risk of unexpected charges.

eSimFLAG enables travellers to stay connected effortlessly throughout their journey, with no expiration date, regardless of the operator or country of origin. The product offers a flat rate per day and unlimited data across all participating destinations, eliminating roaming concerns and simplifying connectivity for international travel.

“Connectivity has become an essential part of the travel experience,” said Cristina Perea, Managing Director of Roiback, part of HBX Group. “By teaming up with Telefónica, we’re helping travellers stay connected anywhere in the world while giving our hotel partners another way to enhance their guests’ stay. 

“It’s a great example of how technology can make travel easier, more reliable, and more enjoyable.”

Unlike most competing services, which either charge per gigabyte consumed or offer higher daily rates, eSimFLAG stands out for its cost-efficiency and reliability, backed by Telefónica’s global telecom infrastructure.

With this launch, HBX Group continues to expand its ecosystem of digital solutions designed to simplify the complex and fragmented travel industry, connecting travellers, partners, and technology worldwide.