Data Appeal rolls out agentic management tool

The interface ‘redefines destination intelligence’

The Data Appeal Company has a new agentic management tool that turns large volumes of travel signals into clear insights, scenario analyses, and actionable recommendations and outputs through a contextual intelligence interface.

Built specifically for Destination Management Organisations (DMOs), tourism boards, and travel authorities, the tool which is being touted as ‘revolutionary’ addresses one of the sector’s most significant challenges: while tourism demand and data have grown exponentially, many destinations still lack the capabilities and resources to keep up.

Unlike generic AI solutions, this system is built on a trusted, curated and continuously updated knowledge base, sourced from hundreds of integrated datasets within The Data Appeal and Mabrian’s shared data space. 

The new feature combines geo-referenced, behavioural and sentiment indicators - from air connectivity to accommodation performance and spending patterns - maintained and validated by a team of travel and tourism experts.

In practice, Data Appeal’s and Mabrian’s proprietary data and expertise ‘train’ the intelligence behind the platform, so that every destination receives answers and suggestions that are context-aware and specific to its own reality. 

The result is an unparalleled level of contextual and agentic intelligence that empowers destinations and tourism boards to make faster and smarter decisions and take concrete action.

The platform goes beyond simply suggesting what to do: it produces concrete outputs and can act, helping destination teams move directly from insight to execution.

For example, the platform can generate visual reports and automatically share them with selected stakeholders with a single request. It can monitor resident sentiment and set alerts when negative feedback about overcrowding spikes. 

Designed as a strategic companion for destination teams, the platform gives DMO professionals the clarity, speed, and confidence to perform at their best. 

By replacing multiple dashboards with a simple dialogue interface, users can surface what matters instantly and delegate routine analytical and reporting tasks. This frees teams to focus on high-value strategic decisions, empowering them to act faster, smarter and with greater impact.

According to Mirko Lalli, CEO at The Data Appeal Company - Almawave Group: “Destinations do not need another dashboard: they need a team empowered to act. Our platform lets them directly dialogue with their data and move from insight to action, even triggering concrete tasks such as generating reports and sharing them with selected stakeholders. This is the Agentic Destination Management tool.”