Aven and Hovr integrate video into the booking engine

Technology to help hotels offer video content during booking process

Aven Hospitality, a global provider of hospitality SaaS and technology, has announced a strategic partnership with Hovr, a specialist in video for the sector. The agreement will see Hovr’s dynamic video technology integrated into Aven’s Booking Engine, giving hoteliers a native video experience at the point of booking. The initiative spans all market segments, from independents to major brands.

The combined solution surfaces immersive video content at the final touchpoint of the purchase journey. Properties will be able to deploy sequences showcasing rooms, facilities and experiences, with control managed from within Aven’s ecosystem. Hovr brings technology designed for rapid rollout and unified data collection, promising near-instant deployment and comprehensive analytics. Aven’s commerce and distribution platform is expected to host these assets without disrupting the continuity or performance of the journey.

The partners frame the move as a response to shifting behaviours. Travellers are seeking richer visual proof points before committing, while commercial teams are hunting for fresh levers of differentiation and conversion. For Aven, innovations of this kind are about staying aligned with the expectations of hotel brands and their guests. “At Aven Hospitality, we continue to stay at the forefront of technology trends and strive to meet the dynamic needs of our partners and their customers in a rapidly evolving industry,” said Ethan Wiseman, Head of Distribution, Product Management, Aven Hospitality. “By embracing Hovr’s cutting-edge technology, we surpass expectations, providing our clients and their guests with technology that inspires, engages and converts.”

From Hovr’s perspective, direct integration into the booking engine is a way to reduce friction and convert interest into purchase by injecting relevant content at the optimum moment.

Video is gaining ground in e-commerce, yet it often remains confined to inspiration pages or media galleries. Bringing it to the critical moment of transaction could lift conversion rates. For hoteliers, the benefit lies in sharper product storytelling, particularly for higher-value stays. At network level, standardising via the Booking Engine enables a consistent rollout while opening up new datasets to steer content effectiveness. The partnership will expand video options for hotels connected to Aven.