True to its ambitious name, Growth Accelerator is now available to partners of HBX Group’s travel technology marketplace via the Partner Portal.
The toolkit promises greater visibility for advertising campaigns through targeted marketing activity and pricing incentives, helping hotels time promotions more effectively and segment source markets more precisely.
With the solution, HBX Group aims to give hoteliers more autonomy in managing demand.
The company says Growth Accelerator will allow partners to adjust campaigns over time and by market, rather than applying a single, uniform commercial strategy.
Xabier Zabala, chief sourcing & commercial services officer at HBX Group, said: “Every hotel has unique commercial needs, and those needs change throughout the year.
“Growth Accelerator gives our hotel partners greater control over the activation of growth opportunities and how and when they act on those opportunities.
“Whether they want to increase visibility, drive bookings for specific periods or strengthen their position in particular source markets, they can now choose the approach that best fits their objectives and manage it directly through the Partner Portal.”
Zabala added that HBX Group is not positioning the platform as a fully automated marketing service.
“Technology is only part of the equation. Our commercial experts will continue to work closely with hotel partners to understand their objectives and identify the right strategy.
“By combining that expertise with greater flexibility and self-service capabilities, Growth Accelerator makes it easier for partners to turn commercial opportunities into action and ultimately business growth.”
