DERTOUR Group has partnered with travel technology provider Travel Compositor to strengthen its tailor-made travel offering.
The new collaboration will support the German travel group’s ‘Home of Holidays’ strategy, which aims to offer customers a wider range of personalised trips to meet different holiday needs, so the brand hopes to take complex, multi-component holidays and make it easier to create and book across international markets.
Tech firm's platform enables multiple travel components to be combined into a single itinerary and booking process.
DERTOUR Group said the technology would complement its existing systems, providing greater flexibility when creating and distributing complex, modular travel products.
The platform is currently being piloted across DERTOUR-owned travel agencies in Germany and the group have already seen the first live bookings made.
Selected round trips have also been made available on the DERTOUR website as part of the trial.
The group have said it will use the feedback from the pilots to refine the technology and booking experience ahead of a wider roll-out across Germany, Switzerland and other markets.
Boris Raoul, chief technology officer at DERTOUR Group, said the partnership would help bring together technology and the group's tourism expertise to deliver more personalised travel experiences.
“Our ambition is to offer the right trip for every holiday wish. To achieve this, we need technology that makes complex and highly individual travel easy to create, distribute and book,” he said.
He added that the platform would also make specialist products and local expertise more accessible across markets.
The implementation follows DERTOUR Group’s Tech & Touch approach, which combines digital capabilities with the personal expertise and service of travel professionals.
Gonzalo Salvador, co-managing director of Travel Compositor - part of the Travelsoft Group, said: “Over the past twelve years, we have built a platform for tailor-made travel across multiple products and destinations.
“We are proud to support DERTOUR Group in further developing personalised travel in Europe and beyond.”
Fellow co-managing director Miguel Ángel Garoz said the collaboration reflected the growing importance of travel technology in producing and distributing complex journeys at scale.
Boris Raoul will be giving a keynote at Travolution's European Summit on 9 December in Paris, you can get your tickets now, here.