In our latest Travolution webcast Lastminute.com chief of culture Stuart Bagnell talks about the OTA’s new ‘crack the code’ recruitment drive.
The firm launched a search for 100 new “techsperts” for its business and, to appeal to the sort of people it wants, decided to gamify the process with a coding competition with holidays as prizes.
Bagnell explains the thinking behind the initiative and also the importance for firms to create a culture that is supportive of staff and offers a stimulating working environment.
He also addresses how employee expectations are changing, particularly following the COVID-19 pandemic, and how firms like lastminute.com are having to react and to work on their own reputations as an employer as well as that of the sector.
