Roll-out is staged across several touchpoints: the airline’s website, its mobile app, booking confirmation pages and pre-departure communications. Once installed via the Kolet app, the eSIM connects automatically to the best available local networks. There is no need to swap a physical SIM and passengers keep their usual number. The aim is to curb uncontrolled roaming costs, while the move sits alongside Virgin Atlantic’s wider digital investments and onboard connectivity, including the planned deployment of Starlink Wi‑Fi across the fleet.
1GB as a usage trigger
The deal is intended to drive broader eSIM adoption for France-based Kolet. According to GSMA Intelligence, the share of eSIM-compatible smartphones is rising quickly and the travel eSIM market is growing as customers look for simpler, more transparent alternatives to roaming. In aviation, connectivity is becoming a core part of the customer journey, on a par with the e-ticket, mobile check-in and onboard digital services. Following tie-ups with Transavia France and Philippine Airlines, a partnership with a UK long-haul carrier raises the profile of these use cases.