Advanced paid seat selection is being introduced by Emirates to book via Travelport.
The pre-paid option was previously only available on the Dubai-based carrier’s website.
It now covers certain economy fares via the Travelport travel commerce platform.
Travelport air commerce senior vice president and managing director, Derek Sharp, said: “This is an exciting development in Travelport’s longstanding and deep relationship with Emirates.
“Their decision to launch advanced paid seating through Travelport – in an industry-first move – is testament to how we are able to help Emirates market their unique offerings to the global travel trade and end travellers.
“Emirates has made some significant investments in its in-flight customer experience and it’s essential that we are able to fully explain this to travel bookers around the world.”