Swedish online video advertising firm Emerse is strengthening its position in the UK by recruiting Ajay Daved as country director.
Emerse has promoted several well-known brands including such as Shell, Boots and the Press Association.
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Daved was the first staff member in UK for US-based AppNexus and also spent seven years at DoubleClick/Google before joining Emerse from Tremor Video.
He will focus on promoting the Emerse product range and building up a strong presence in London.
Company founder and chief executive, Carl-Johan Grund, said: “The UK has been a strategically important market for us ever since we began.
“We already have many significant customers here so it is very important to have a strong team in London. Ajay is our first set of ‘boots on the ground’ and we’re looking for more talent.”
Daved said: “Emerse offers highly competitive Swedish technology in a market that is growing incredibly fast.
“We are seeing more budget moving from TV to programmatic video marketing, for example, and it’s really only a question of time before TV media will also become programmatic.”