Reviews and social media and their impact on hotel performance [Infographic]

The importance of reviews and social media engagement is outlined in this new infographic by India-based reputation management specialist Repup.

The firms illustrates how all-pervasive and influential reviews are, how they have a direct impact on the performance of a hotel, and offers advice on the importance of responding to reviews.

It also provides some advice for hoteliers about how they should respond including being professional and polite.

Courtesy of: Repup