Red Carnation Hotels has chosen digital agency Sagittarius as its Sitecore development platform partner.
This chain’s Sitecore development is already in its initial planning stages and a new website is due to be delivered in Summer 2016.
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Paul Stephen, Sagittarius chief executive said: “Having Red Carnation as an agency client is very important to us, it adds to our growing travel and tourism marketing client list, further bolstering our experience and credibility in this fast changing sector”.
Sagittarius said it will be working with Red Carnation to upgrade the Sitecore platform, use more of the marketing tools it has to offer, alongside “delivering a superior browsing experience for its business and leisure customers”.
Personalisation and segmentation of customers will also be an important element of the project with a strong focus on improving customer communication and conversion rates across the sites.