British Airways plans to link its new Open Skies subsidiary into the main BA.com website.
BA unveiled the new airline last week in a bid to take advantage of new routes between Europe and North America.
According to a BA spokesman, a web strategy is still being worked out for the new airline, which is scheduled to launch in June and operate from either Brussels or Paris to the US.
The look and feel of how OpenSkies would sit within BA.com has yet been to be decided but consumers will be able to purchase tickets through the main airline website.