Dubai-based luxury hotel company Jumeirah Group has launched a new version of its mobile platform.
The upgrade offers the same ‘three-step booking flow’ found on the desktop site and allows a variety of bookings to be made in the same visit.
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The site has been designed to maximise booking conversion and prevent abandoned cart journeys.
Ross McAuley, group vice president of brand, digital and loyalty, said: “Our guests are accessing the internet in a much wider range of ways than before.
“Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online.”
Around half of all visitors to Jumeirah Group’s websites now use a mobile or tablet device.
Jumeirah claims that since the launch of its mobile website the bounce rate has reduced from 75% to 37%, while booking performance has “surpassed expectation”.
In December 2015, booked revenue increased 280% year-on-year on the existing mobile site.