Iberia’s full range of branded fares have been made accessible to agents using Amadeus.
The follows the Spanish carrier implementing the Amadeus Airline Fare Families merchandising technology.
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The move allows Iberia to heighten branding, differentiation and upsell opportunities of its flexible, classic and basic tariffs via Amadeus-connected travel agents.
Iberia is the 29th carrier to be fully implemented to Amadeus Airline Fare Families out of 39 who have signed up for the merchandising option.