A €10 million pan-European, multi-media advertising campaign is being unveiled by easyJet using the tag line ‘Why not?’.
Ad slots will first appear tomorrow (Saturday) during the X Factor and are designed to inspire people to travel across Europe.
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The ad is set against the lyrics of British rock band, The Cult’s ‘Lil’ Devil.
The campaign covers TV, outdoor, digital, press, cinema and social media, including Facebook.
Motion digital is being used for the first time to transform poster ads into moving digital imagery.
The budget airline’s group commercial director, Peter Duffy, said:
“With ‘Why not?’ we have a brand campaign which not only reminds and inspires people of the reasons why it’s great to travel, but it also underlines how easy and affordable it continues to be to fly with easyJet.
“There are so many great experiences across Europe which we can connect our customers to – all with fares as low as when easyJet was founded in 1995. Our new campaign captures this and delivers it with a fun and engaging creative concept.”