Easyjet to launch group planning app for Facebook

EasyJet has developed a group planning application for Facebook enabling users to discuss and share plans before booking.

The service is part of the budget airline’s social media strategy which includes its @easyJetcare customer service presence on Twitter.

There are further plans for a customer channel on Facebook in the coming weeks.

EasyJet UK regional general manager Paul Simmons predicted the monetisation of social media as a trend for 2010 at Travolution Question Time last week.