Travel comparison specialist Dealchecker has appointed William Reeve as non-executive director.
Web entrepreneur Reeve co-founded internet research firm Fletcher Research in 1997 before selling to Forrester Research two years later.
He then went on to found online DVD rental service screen-select.co.uk, which merged with LOVEFilm three years ago.
He also serves on the board of a number of other internet businesses including iAnnounce and Zoopla.
Reeve described dealchecker as a natural choice for him for its proven business model and great growth prospects.
“The ambitious management team has identified some great opportunities that will take the business to a new level.”