Better gauge total guest value
The cruise line will use IDeaS Cruise RMS to aggregate data tied to itineraries, ship types, cabin categories and customer segments. The platform deploys forecasting algorithms powered by artificial intelligence to recommend swifter pricing adjustments than the manual methods used until now. One benefit of the system is that it integrates onboard spending into its optimisation logic. The aim is not merely to maximise the cabin price but to estimate the passenger’s total value more accurately, factoring in dining, excursions, wellness and other purchases made during the trip.
“With an expanding fleet, our team needs to revenue manage with a level of precision and speed that simply can't be done on an Excel sheet. IDeaS' cruise-specialized RMS will help us anticipate demand more accurately and adjust pricing accordingly across our portfolio,” said Victor Valencia, vice-president of revenue management at Windstar Cruises.