Customer data from passengers using Mexican budget carrier Viva Aerobus is to be captured and analysed using a customer intelligence cloud provided by omni-channel personalisation firm Boxever.
The aim is to enable the airline to deliver highly-personalised communication to customers.
Boxever chief executive and co-founder, David O’Flanagan, said: “The travel industry today has so many missed opportunities to truly connect with its customers – Viva Aerobus is setting the way to take action.
“By leveraging our technology, the company can extract value from customer data, from trip research to baggage claim, driving business – and brand loyalty – by putting the customer’s preferences first.”
The airline’s e-commerce director, Aurelius Noell, added: “It’s a pivotal time for us as we launch Boxever’s customer intelligence cloud.
“By utilizing Boxever’s expertise – and nuanced understanding of the travel industry’s complex needs – we’ve hit a goldmine of insights that will help us transform the way we engage with new and repeat customers as a cornerstone of our overarching distribution and customer strategy.”
