Multi-lingual Facebook pages have been introduced by Choice Hotels Europe.
The pages are available in English, German, French and Italian.
They offer users of the social network the ability to connect with almost 500 European Clarion, Quality and Comfort hotels and with other guests who have stayed at the properties.
Those who ‘like’ one of the pages will be provided with latest information, special offers, competitions, hotel videos, information on the Choice Privileges rewards programme and promotions.
The chance to win a trip to a popular European city destination is the first competition to run later this month.
Marketing director Europe Amy Ziegenfuss said: “We’re encouraging users to like the Choice Hotels Europe Facebook pages to ensure they receive information about special offers, promotions, competitions and fun news to help them travel more.”