Boxever provides customer intelligence tech for Mexican carrier Viva Aerobus

Boxever provides customer intelligence tech for Mexican carrier Viva Aerobus

Customer data from passengers using Mexican budget carrier Viva Aerobus is to be captured and analysed using a customer intelligence cloud provided by omni-channel personalisation firm Boxever.

The aim is to enable the airline to deliver highly-personalised communication to customers.

Boxever chief executive and co-founder, David O’Flanagan, said: “The travel industry today has so many missed opportunities to truly connect with its customers – Viva Aerobus is setting the way to take action.

“By leveraging our technology, the company can extract value from customer data, from trip research to baggage claim, driving business – and brand loyalty – by putting the customer’s preferences first.”

The airline’s e-commerce director, Aurelius Noell, added: “It’s a pivotal time for us as we launch Boxever’s customer intelligence cloud.

“By utilizing Boxever’s expertise – and nuanced understanding of the travel industry’s complex needs – we’ve hit a goldmine of insights that will help us transform the way we engage with new and repeat customers as a cornerstone of our overarching distribution and customer strategy.”

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