Amadeus is putting forward 20,000 euros for winners of a global industry competition designed to find innovative ideas to help transform the travel experience.
The contest includes a cash prize of 20,000 euros for the winning idea plus further cash prizes totalling 10,000 euros.
The winning idea will be selected by a judging panel, with the five ideas which receive the highest number of votes online also receiving 2,000 euros each.
The competition went live today and runs until May 18, 2011 at www.ideasfortravel.amadeus.com,
It has been launched to gauge what the industry believes needs to be improved in terms of the all-round travel experience, recognising that a good idea can come from anywhere, Amadeus said.
Confirmed judges so far include Andrew Tessler, senior economist at Oxford Economics and Mujteba Naqvi, founder and CEO at Bonvoy plus members of Amadeus’ senior management.
The company’s marketing and distribution vice-president Ian Wheeler said: “We’ve created ‘Brighter, Bolder, Better ideas for travel’ because we genuinely want to listen to what the industry feels can be improved about the travel experience, from beginning to end.
“We always recognise true innovation and will support the winning idea with 20,000 euros of our own money in order to help make it become a reality.”
Amadeus has also teamed up with Travolution to launch an annual Innovation Report. The results of the first study will be presented at Travel Technology Europe 2011 as part of Travolution’s media partnership with the show.