Leading online travel and leisure retailer lastminute.com today announces the appointment of Mark Fells to the position of UK marketing director, who will join the business on 14 April 2009.
Boasting a highly successful marketing career across blue chip organisations, luxury goods, retail and travel and leisure, Fells joins the lastminute.com group from Budget Group/BGL where he was Marketing Director.
Prior to this he has held a series of senior marketing and brand positions with the Tussauds Group and Thomas Cook Group.
Mark brings with him genuine entrepreneurial experience which he gained from setting up his own online wine retail business and has proven leadership and execution skills.
Fells will assume responsibility of lastminute.com’s UK Marketing team and its four key discipline areas CRM, SEM, PR and Customer Experience. He will develop marketing plans across the group’s three key B2C and B2B brands, lastminute.com, Travelocity.co.uk and holiday autos.
Fells will also be responsible for growing year-on-year traffic, conversion growths and repeat purchase rates.
Mark replaces Julie Davidson who left the company in February to take up an opportunity with Boots. He will report into lastminute.com’s European managing director Simon Thompson and Holiday Autos managing director Stuart Nassos.
Thompson said, “We are thrilled to announce the appointment of Mark to the role of UK Marketing Director. Following our rigorous recruitment process we have managed to secure an outstanding marketer.
“Mark has a rare blend of experience across blue chip organisations and the travel and leisure sector and an entrepreneurial spirit garnered from setting up his own online business. I am in no doubt that he will be a valuable asset to our business.”