Following on from the launch of its new marketing campaign towards the end of 2008, the UK’s leading youth travel brand, Club 18-30, has revamped its official website, club18-30.com.
The new look site incorporates the updated brand image, which is reflected in the Summer 2009 brochure and will appear across all communications and resorts.
The website offers an improved booking journey by enabling visitors to filter results by price, destination, departure date and airport, star rating and board basis. They can change the layout of the results screen to view and compare up to three holidays side by side.
Following customer feedback, the site now also includes tailored video introductions for each resort, along with maps to make it even easier for users to select the right holiday for them.
Visually, the website has been designed with clean lines and atmospheric, stylised youth photography to give the brand a contemporary and aspirational feel that will appeal to the target audience.
Managing director of Club 18-30, Stephen Vaughan, said: “The enhanced club18-30.com site brings our web offering in line with the new direction that our brand is taking. Comprehensive improvements have been incorporated that will make the customer journey even easier. The new site reflects what our core audience tells us they want, so we are confident it will be well received.”
Further improvements to the site are due throughout 2009, which will include a display of all events that will be taking place overseas, as well as important local information, such as the best bars, clubs, restaurants and beaches that will appeal to the Club 18-30 audience.