Luxury Spanish hotel chain Iberostar Group will partner with travel technology company for tourism content GIATA in an effort to optimise the groups content management and distribution in one central platform.
GIATA’s approach offers Iberostar the chance to enhance its customers’ travel experience as now, it will be able to inform the customers promptly and accurately about any changes to its properties across all channels.
Kalina Nikolova, head of sales at GIATA, said: “We are looking forward to a long-term strategic relationship that enables Iberostar’s desire to inform its customers in a timely manner.”
“This expands the distribution of the high-quality content and helps Iberostar convert more traffic into hotel bookings, which is clearly a benefit for both sides.”
Sofie Etien, head of trade marketing EMEA, said: “While price is important, customers make hotel decisions based more on the images that are easily accessible, attractive and competitive.”
“With that in mind, we have partnered with GIATA, who is a proven leader in the distribution of hotel content, with one of the most powerful content management tools in the market.”