Travel technology developer Inspiretec will launch the second volume of its Customer Experience report at next week’s Travel Forward technology exhibition at World Travel Market.
The Cardiff-based travel software and systems specialist has produced the 80-page report for the annual trade show in London building on last year’s first edition.
In this second volume experts from Inspiretec look at three separate areas: Social Experience, User Experience and Visual Design and includes case studies for each.
Richard Baker, Inspiretec chief commercial officer, said: “Our vision for this white paper was to bring together some cohesive thinking around the more subjective elements of digital CX [Customer Experience] in the travel industry.
“CX is such a diverse topic touching many different aspects of the customer journey, so big in fact, that we chose to split our thinking in to two volumes.
“Launched at WTM last year, volume one focused on the foundations needed to deliver a CX strategy, so building omni-channel data repositories to drive personalisation and CX focused workflows.
“Volume two explores some thinking and best practice on how aspects like visual design, social referrals and even colour choices can deliver powerful subconscious cues that define how the customer might feel when engaging with a brand”.
A limited number of free copies of the second volume White Paper will be available on the Inspiretec stand (TT726) during the three days of WTM.
And Baker will appear in a Travolution panel discussion on Customer Service Experience at the Travel Forward conference 12pm on Tuesday November 5.