Marketing

Wowcher ‘staggered’ by impact of customer’s tweet after bagging £99 mystery travel deal

Posted by Lee Hayhurst on
Wowcher ‘staggered’ by impact of customer’s tweet after bagging £99 mystery travel deal

Online travel agent Weekender Breaks is hailing the impact of a single tweet from a customer after seeing sales of a Mystery Holiday deal surge by 200%.

The firm has credited the tweet from customer @liammcmahonn’s with sales of the deal, promoted on discount site Wowcher spiralling from 2,600 to 8,800 in just one week.

The £99 per person special deal offers customers a three to seven night trip with flights and accommodation in a mystery destination.

Destinations available to customers include New York, Las Vegas, Dubai, Bali and Thailand, as well as popular European city breaks and beach holidays.

The Wowcher tweet about @liammcmahonn securing a trip to Dubai for under £100 received more than 40,000 likes and has been shared more than 2,000 times.

Wowcher said at the peak of the summer sales period, its users were buying up to 13 Mystery Holiday deals per minute, with a vast majority (85%) of purchases completed via mobile.

Gaurav Jaura, director at Weekender Breaks, said: “We’ve been working with Wowcher for eight years and though our Mystery Holiday deal has always sold well, it’s exciting to see such increased buzz lately.

“Wowcher was ahead of the curve in recognising that thrill-seeking travellers are keen to take a gamble on a mystery getaway at an amazing price.

“We’ve been astonished with the amount of interest we’ve received, and the positive customer feedback.

“Due to such popular demand we’ve increased our employee numbers to keep up with the sheer volume of sales. We consider Wowcher a key growth partner and look forward to the coming months so we can serve customers even more exciting travel deals.”

Lucy Zvinakevicius, international travel team leader at Wowcher, added: “At Wowcher we strive to provide luxurious moments for less, and our Mystery Holiday deal is a prime example of this mission. We’re delighted to see customers sharing their amazing experiences that cost under £100.

“We’ve always understood the power of social media and how shareable our deals can be, but seeing the impact a single post can have on sales is always staggering.

“It really shows the importance of giving customers what they want in a fun way, creating even more reason for them to share their purchase and experiences with family, friends, and followers.”

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