Lonely Planet teams up with Acquia to remodel online platforms

Publisher to build on acquisition of image analytics business Trill Travel

Travel publisher Lonely Planet has partnered with technology provider Acquia to further the development of its online platforms.

The partnership builds on Lonely Planet’s recent strides to improve its digital presence which saw it acquire image analytics business Trill Travel in April.

Lonely Planet considers Acquia’s open source platform to fit with the company by providing tools to build, operate and optimise its users digital experience.

Acquia’s web personalization tool, Acquia Lift, will enable Lonely Planet to independently operate user functions and use consumer data showing their preferred content and experiences.

Luis Cabrera, Lonely Planet chief executive officer, said: “By deciding to work with Acquia, Lonely Planet has the freedom to continue advancing its technology, features and experiences, making one of the most transformative impacts on the digital travel industry from a user perspective.

Lynne Capozzi, Acquia chief marketing officer, added: “Our work together supports Lonely Planets accelerated tech advancements by providing its users with cohesive and personalized experiences across today’s channels and devices, as well as future ones growing in popularity.”

The new technology builds visitor profiles with data, delivers personalized website content and leverages custom, hyper-targeted experiences to encourage engagement, conversion and loyalty.

Cabrera said: “We are highly focused on offering not only the best content for our travellers, but the best place for that content to be accessed and experienced.

“We recognize that travel needs change from person to person, moment to moment. This approach will allow us to go where no other travel brand can go.”

More: Lonely Planet to streamline travel booking with Trill Travel acquisition