Expedia has launched a new Hidden Travel website that invites travellers to explore the undiscovered side of Europe’s most famous cities.
The site features London, Barcelona, Berlin, Dublin, Paris and Amsterdam.
Each city has a list of famous spots and experiences to tick off the list. Then, with a simple flick of a switch, travellers are transported to the hidden gems of the city.
Kasha Dubaniewicz, project manager at Expedia, said: “I think we all visit a place and are eager to see as much of it as we can.
“There is a balance between wanting to see the world-famous sites and to immerse ourselves in the lesser-known parts.
“With that in mind, we are excited to give travellers a place where they can easily jump between the two sides with our Hidden Travel switch.
“There is so much to unearth when you look that bit further and we can’t wait to see how travellers react to this offering.”
‘Hidden’ visitor attractions the site features include Dublin’s Marsh’s Library; the Rue Crémieux area in Paris; Berlin’s “weird and wonderful abandoned amusement park” and Japanese gardens in London.
Expedia is using the site to challenge users to see beyond the obvious and says it will add more cities and experiences for visitors to immerse themselves in.