Atcore uncovers top ten reasons online bookings are abandoned [Infographic]

Travel technology company Atcore has produced an infographic detailing the top reasons travel bookings are abandoned online.

The infographic is a follow-up to the recently published ‘The Future of Booking’ eBook.

Atcore surveyed 1,500 people across the UK, Germany and Sweden in Q4 last year and found 67% abandoned a holiday booking.

A total of 31% of people said the site they were on was too difficult to use and a further 31% said there was too little choice.