Omio strengthens European OTA presence with Online Travel UK membership

It joins industry giants

Multimodal travel platform Omio has joined Online Travel UK (OTUK), the association of the UK’s best-known online travel companies, strengthening the coalition’s representation across the online travel sector.

As a member of OTUK, Omio will work alongside some of its other members including Airbnb, Booking.com, eDreams ODIGEO, Expedia Group, Kiwi.com, Lastminute.com, loveholidays, On the Beach, Skyscanner, Trainline, and Trip.com.

OTUK works with government, policymakers and regulators to advocate for an "innovative, competitive and consumer-centric travel and tourism industry".

Catriona Meehan, director of public affairs at Omio, said: “We’re delighted to be joining OTUK at a moment when the way people plan and book travel is changing fast. Travellers don’t think in silos. They want the freedom to compare their options and find the journey that works best for them, whether that’s by train, coach, plane or ferry.

“With major decisions ahead on how transport, digital markets and travel are regulated in the UK, it’s more important than ever that travellers continue to benefit from open markets, real choice and strong competition. But while those decisions may be made nationally, travel itself is increasingly international. 

"People cross borders as readily as they move between travel modes, and the rules that shape the market need to recognise that reality. We look forward to bringing that perspective to OTUK to help ensure future decisions reflect the way people travel.”

Online Travel UK said: “Omio brings an important perspective to OTUK, with its expertise spanning multiple modes of transport and markets around the world.

“Online travel is continuing to evolve, both in how consumers discover and book their journeys and in the technology that makes travel easier and more accessible. 

"Broadening our membership strengthens our collective expertise and ability to engage with policymakers on the issues shaping the future of travel, while championing consumer protection, choice, value and digital innovation.”