CTS reveals new platform built for brands to use for AI agents

It's a direct line in to ChatGPT and other AI assistants

Custom Travel Solutions (CTS) has launched RouteStack.ai, a new infrastructure that lets online travel agencies, banks, membership organizations, fintechs, publishers and other enterprise travel and loyalty programs plug directly into ChatGPT, Perplexity and other AI assistants.

The tool built allows for branded bookings instead of a lost customer through a white-labelled checkout. 

 With the new product, bookings will be able to be completed inside the AI conversation, pre-populated with the right property, dates and price, and routed back to the brand that owns the relationship.

It enables customers to offer CTS’s full travel catalogue - hotels, flights, car rental with vacation rentals, tours and activities, cruises, rail and ground transfers on the roadmap so when a traveller asks AI to book a hotel, flight, or rent a car the booking completes under the enterprise’s own brand, rates and loyalty terms,  not a third party’s. 

“For years, travel brands worried about losing distribution to online travel agencies. Now the same fight is starting again inside AI,” said Mike Putman, CEO of Custom Travel Solutions. 

“The brands that control how AI books on their behalf keep the relationship, the data and the revenue. The ones that don’t will hand it to somebody else’s chatbot.

“We didn’t build RouteStack.ai to make AI feel new,” Putman said. 

“We built it so the brands we already serve - the ones who’ve spent years earning their customers’ trust - do not lose the opportunity the moment someone asks an AI assistant to help book a trip.”