Vueling and Google take customer experiences to new levels with personalised AI keepsakes

Personalised digital magnets created by Gemini in partnership with Vueling

Vueling, part of the IAG group, is taking another step forward in its commitment to thinking of the future and the customer experience with a new initiative developed in collaboration with Gemini, Google's AI model.

As part of the Barcelona-based airline’s summer campaign: "Are you a team beach or team city?", Vueling has launched a virtual assistant powered by Gemini that transforms traveller’s favourite holiday moments into personalised digital magnets. By understanding users’ native language, the AI creates unique content inspired by their memories.

The experience begins with a simple question: "What is your favourite summer memory?"  which then, based on the user's response, the assistant generates a bespoke digital magnet that captures the essence of that special moment.

The initiative puts the focus on what truly makes travel "unforgettable", the moments and memories created along the way. 

The experience is also integrated into the onboard experience. Customers travelling with Vueling can access the link through a QR code that they will find on the backs of the seats of 20 aircrafts equipped with WiFi connection. 

This way, customers can create their own custom magnet as they fly to summer destinations.

The carrier hopes this new idea helps extend its legacy of being digitally forward in its ambitions as an airline.