Ryanair and On the Beach partnership takes off

Ryanair and On the Beach partnership takes off

Low-cost carrier's flights now available as part of OTA's package holidays


Following the announcement of its “Approved OTA” partnership with On the Beach in February, Ryanair has announced that its low fare flights are now available to book as part of the OTA's holiday packages.

Just in time for the peak Summer holiday season, On the Beach's customers who wish to book Ryanair flights/ancillaries as part of their package holiday will be able to do with its flexible payment plans and customer perks including free lounge and fast track, as well as its ATOL protection.

Its customers will receive all flight-related communications directly from Ryanair, including T&Cs & important flight updates.

As part of the new agreement, On the Beach's customers will have direct access to their myRyanair account to manage their booking. They won't have to complete Ryanair’s customer verification.

Over the past few months, Ryanair has signed “Approved OTA” distribution agreements with six large OTAs, including the On the Beach partnership. The other OTAs are loveholidays, Kiwi, TUI, El Corte Inglés and eSky.

The airline said it demonstrates how OTAs can work "transparently" with Ryanair to benefit consumers.

Eddie Wilson, CEO of Ryanair, said: “We’re delighted to be in Manchester with the On the Beach team this morning to launch our partnership with Ryanair flights now available to book as part of On the Beach package holidays. 

"This is great news for On the Beach customers who will now be able to book Ryanair’s low fares as part of their On the Beach package holiday with full price transparency (no overcharges or hidden mark-ups) and direct access to their booking through their myRyanair account.

With the peak summer season just around the corner, we look forward to seeing lots of happy On the Beach customers onboard our low fare Ryanair flights to over 170 destinations from our 22 UK airports.”

Shaun Morton, CEO of On the Beach Group plc, said: “Ryanair is leading the way in showing how low-cost airlines and online travel agents can work together to give customers choice and value for their holidays. 

"As the number one airline in Europe, Ryanair offers an extensive variety of routes at competitive prices, and we are so pleased to have successfully integrated this into our offer to customers.

"This partnership means that our customers will have a seamless experience when booking a package holiday with a Ryanair flight, while still enjoying all of the benefits and protections that come with booking with an online travel agent," he said.

"This industry-leading, collaborative approach with Ryanair is a blueprint for how the industry can work together to ensure consumers have choice and free, fair access to flights across the market.”