Industry stalwart goes from strength to strength
HotelREZ outpaces market at 52% growth
Hotel representation company HotelREZ Hotels & Resorts has outpaced the market with 52% revenue growth, as reservations are up by over 42% in the past 12-months.
Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, the company which is nearly twenty years old has grown its portfolio by more than 20% in 2023.
The brand's reach has also expanded to new markets including Australia, South Africa and UAE, making it now the 15th largest hotel company worldwide.
With new customers including The Social Hub, World Hospitality Solutions, Countrywide Hotels, Ethiopian Airlines Group, Danat Hotels & Resorts and Roomzzz Aparthotels, the consultancy services and technology business has been enjoying huge success as hoteliers and accommodation providers look to diversify their distribution mix and simultaneously reduce their cost of sales.
As a result of this, the British company has in turn expanded its team in the UK and Europe.
Through a multichannel approach, HotelREZ Hotels & Resorts has enabled its hotel clients to increase reservations through the booking engine by 31%, while driving valuable business through the GDS (+44%) and Direct Connects (+50%), on average over January 1 to December 31, 2023.
Two well-known soft brands part of the HotelREZ family have experienced gains, including Best Loved Hotels, achieving an 11% uptick in sales and World Rainbow Hotels, the world’s only GDS enabled LGBTQ+ global hotel consortia, increasing reservations by 22%.
“We’re ecstatic to see such phenomenal growth results, we’ve totally exceeded our expectations this past year,” said Daniel Simmons, chief commercial officer of HotelREZ Hotels & Resorts.
“Not only are hotels joining us to represent them with third party channels, but they’ve been adopting our Web Services products to drive more direct business - this is a real testament to the investment we’re making in our consultancy team twinned with our technology.”
In the past year, HotelREZ Hotels & Resorts has launched a number of new products as part of its Web Services portfolio including digital advertising for Paid Ads and Metasearch, website design, and a number of tools and widgets for its booking engine to boost conversion.
“Independent hotels and accommodation providers recognise the value and benefits of working with an experienced team to better enable their sales and revenue performance,” said Mark Lewis, CEO of HotelREZ Hotels & Resorts.
“It’s allowing them to focus on the hospitality experience and operations to service their guests without being distracted by the day-to-day need to source business.
"We live and breathe hotels to produce high-rated revenue from the most suitable target markets at an attractive cost of sale that allow our customers to truly thrive.”
Looking ahead at 2024, Simmons added: “We are seeing the domestic market remain strong, though strikes and weather will continue to have an impact on consumer booking decisions.
"For business travel, independent hotels are becoming more popular with agencies, especially aparthotels and pubs with rooms – two key accommodation sectors on the GDS.
"Furthermore, the GDS stands resilient and continues to grow especially with the increase in SME corporate clients."