Emerging Travel Group integrates with Simple Booking

Hoteliers seal distribution through RateHawk, ZenHotels and Roundtrip brands

RateHawk, ZenHotels and Roundtrip parent Emerging Travel Group (ETG) has partnered with central reservation system (CRS) provider Simple Booking.

Simple Booking’s CRS, used by more than 7,500 hoteliers, will be integrated with ETG’s channel manager.

The move will connect more properties across Europe, especially in Italy, as well as in South America, Asia, and Australia, while offering them global distribution through B2B and B2C platforms.

Hoteliers using Simple Booking CRS can now more easily access Emerging Travel Group’s global customer base of more than 20 million monthly guests, more than 100,000 travel professionals and tour operators worldwide and 20,000 corporate clients.

Using the Simple Booking channel manager, property owners can update rates, availability, and reservations across ETG platforms.

Simone Large, head of direct supply at UAE-based Emerging Travel Group, said: “Italy remains one of our priority markets and a top destination for our travellers, with bookings up 25% year on year.

“Expanding our network of direct hotel partnerships here is a central part of our global strategy.

“Over the past year, the number of directly connected properties in Italy has grown by 60% – a result driven by the strength of our local team.

“Our collaboration with Simple Booking will make it even easier for hotels to join ETG, extend their distribution, and reach our diverse customer base while benefiting from our technology and marketing solutions.”

Sergio Farinelli, chief executive and founder of QNT Simple Booking, added: “We are delighted to announce the integration of Emerging Travel Group as a new distribution channel incorporated within the Simple Booking CRS.

“This new collaboration allows our hotel partners to leverage ETG’s services as part of their sales strategy, directly from our platform.

“Our goal has always been to offer hoteliers the widest range of options, along with simple, high-performance technology. This integration gives our clients an additional opportunity to increase visibility, expand their market, and generate extra bookings, while maintaining full control over rates and availability.

“With Simple Booking, Emerging Travel Group partners can now easily manage their distribution, streamlining processes, saving time, and focusing on maximizing revenue.”

Emerging Travel Group has been scaling its direct supply strategy since 2023.

As of August 2025, it reached 220,000 directly-connected listings, representing a year-over-year increase of 40%. In total, the company now provides customers and partners access to 2.9 million accommodations, aggregated from direct connections and more than 330 wholesalers and DMCs.

In 2024, Emerging Travel Group achieved a gross transaction value of US$3.7 billion.