Canopy & Stars expands consultancy offering with accquision of Crown & Canopy

It will draw on data and insights from Canopy & Stars' extensive collection of spaces

The Sawday’s group of travel brands, which comprises of Sawday’s, Canopy & Stars and Paws & Stay, has announced its acquisition of glamping consultancy Crown & Canopy. 

This move will strengthen the consultancy services offered by Canopy & Stars as leaders in glamping and outdoor holidays. 

Crown & Canopy is known for its expertise in development, planning, and delivery of bespoke glamping spaces across the UK.

The two companies are long-standing partners of each other and spanning over five years.

Integrating Crown & Canopy into the Canopy & Stars' business represents a "natural and strategic progression" as part of Sawday's group's plans for growth and development.

The purchase and strategic investment in Crown & Canopy is set to "elevate" the standards of consulting services available to glamping owners across the UK. 

It will draw on data and insights from Canopy & Stars' extensive collection of nearly 900 spaces and leveraging the company’s wealth of experience.

As part of the Sawday’s group, they will work alongside Canopy & Stars to strengthen and expand the consultancy offering, including advising owners on funding routes, and extending the RIBA architect design services to develop innovative and sustainable build projects.

Mike Bevens, managing director of Sawday’s Group, said: “We have a long-standing partnership with Ed and his team at Crown & Canopy, and we’re really excited to see how by joining forces we can strengthen our consultancy offering and build a bright and sustainable future for glamping in the UK & beyond”

Crown & Canopy, while remaining a limited company, will now be under the ownership of the Sawday’s group. 

The Sawday’s group boasts a pioneering ownership structure, with 52% being employee-owned, 24% owned by the Sawday’s Trust, a charitable trust dedicated to supporting responsible travel and environmental causes, and the remaining 24% owned by the Sawday’s family. 

Ed Busby, co-founder of Crown & Canopy, said: ‘We are excited about the future, and we look forward to working with the Canopy & Stars team to develop the glamping industry in the UK. 

"We are committed to building a more sustainable future, both in terms of the landscapes and communities we work within, design and how our spaces operate, and being part of a company that cares deeply about their impact and ethics is hugely important to us.”

Busby and his team of architects and planners will move into the Sawday’s group headquarters in Bristol, alongside the Canopy & Stars team.