Awaze appoints Sharla Singh as chief financial officer

Interim role made permanent at managed holiday rentals specialist

Managed holiday rentals firm Awaze has appointed Sharla Singh as chief financial officer (CFO).

Singh, who joined the group’s financial planning and analysis team in December 2023, has been Interim CFO since May 2025.

She has spent eight years in senior financial roles at high-growth digital platform businesses, including most recently as group financial controller at Mony Group (formerly Moneysupermarket Group).

Awaze, parent company of specialist self-catering brands Hoseasons, cottages.com, and Novasol, reports increases in repeat bookings and guest satisfaction levels in 2025 following investment in its technology, service and marketing.

The group delivered a record-breaking performance in August 2025, which saw more than one million guests stay in its properties across 20 countries.

Chief executive Matthew Price said: “Sharla’s time within Awaze and her strong platform business experience positions her perfectly to take on the role of CFO permanently.

“I look forward to continuing to work closely with her as we focus on implementing our growth strategy and delivering a leading experience for our owners and guests.”

Singh said: “Awaze is at an exciting time in its growth trajectory, and we are seeing record guest numbers, rising repeat bookings and strong owner engagement.

“With unrivalled scale in managed holiday rentals and a strong financial platform, we are well positioned to deliver great holidays for millions of guests and deliver stronger returns for owners.

“I’m looking forward to working with Matthew and the team to build on this momentum and deliver our growth plans”