Malaysia’s Mayflower Holidays to expand online distribution with Trip Affiliates

Partnership will deepen direct dynamic rate online booking partnerships with hoteliers

by Kaia Hicks

Mayflower Holidays has expanded its collaboration with Trip Affiliates Network for online hotel direct booking services for agents, wholesalers and corporates.

TA Network, which provides distribution connectivity, covers Asia Pacific’s leading travel wholesalers, operators and destination management companies onto a single ecosystem.

Mayflower plans to expand its wholesale business with online travel channels connected via TA Network.

The firm’s content management system will enhance customer online engagement with customisable promotion pages, integrated via TA Network’s multi-product booking engines.

The platform was built to facilitate hotel direct connectivity and automate inventory management with traditional offline contractors.

In addition, TA Network’s digital payment solutions (BorderXP) will provide virtual card or local fund transfer services to process payments with business partners and minimise payment fees, particular cross border forex.

Ho Siang Twang, TA network’s managing partner, said: “In a post-COVID new normal, our hotel and agent clients are increasingly looking for more dynamic tools to broaden and deepen direct online booking business partnerships, and yet with greater administrative ease using process automation solutions and seamless online payment services.

“We are excited that MFH has chosen to adopt TA Network Hotel B2B Direct Booking services, and we look forward to working closely with MFH to broaden and deepen their direct booking partnerships with their preferred hotels and enhance their product offering to their agents and corporates”.

Jean Tung, head of business at Mayflower Holidays, added: “We are pleased to expand our partnership with TA Network which will enable MFH to increase direct booking of dynamic rates with our hotel partners, as well as give us easy and quick access to hotels who have engaged TA Network for their B2B direct booking services and completed their relevant system mapping with TA Network.

“Through this collaboration, we will also be able to work closer with our hotels for tactical promotion rates and offer value-added products to our partners and customers, inclusive.”

Established in 1960, Mayflower Holidays is the leading travel service specialist in Malaysia, catering to both individuals and corporate clients and with a global network of over 57 client nations.