Digital ordering leader is set to increase its footprint across China following a new agreement
IRIS announces new partnership with MYM to support expansion of operations in China
IRIS, provider of digital food and beverage and guest experience platforms, is set to increase its market share across China’s growing hospitality market with the announcement of a new partnership with Asia-based hospitality technology reseller MYM.
IRIS currently serves several Mandarin Oriental, Four Seasons and Marriott properties, among others, in China.
A key part of IRIS’s plan is to enhance its local service offering and the capabilities of its solution for both current and new clients across China.
A report from Mordor Intelligence - ‘China Tourism and Hotel Industry’ confirmed IRIS’s own insight that the hotel industry in China is currently experiencing a period of growth with hotel groups planning developments and renovations in the coming years.
Enhancing the service and speed of delivery and establishing a partnership with an experienced partner, equipped with local expertise and market insight, is an important foundation for building this ambition in a hospitality market that is set for expansion.
Johan Ohlin, chief technology officer at IRIS, says, “Since we first launched in China it has been a key focus market for us as a business. Our investment in local hosting and the new partnership with MYM is the beginning of an exciting new chapter for us.
“In addition to the local presence, language support and the scope of their operations, they also have a great track record and client base so are a strong commercial fit to help us promote our solutions locally.
“The hospitality industry in China is growing and as operators work to deliver exceptional guest services, for many that means a digital-first solution, in terms of ordering and payment capabilities. Our platform has been built and developed to benefit both the operator and the guest, and we look forward to working with our hoteliers across the region to further support them in realising their own ambitions for revenue growth.”
Ricky Huang, chief executive at MYM, adds, “We pride ourselves on the expertise we have throughout the hospitality technology sector and are delighted to be working with IRIS to build a long-lasting partnership that will support both our hotel clients and the wider industry.
“We look forward to enhancing our service offering and are confident hotels and guests alike will benefit from the knowledge and support that both companies are recognised for.”