Profitroom strengthens business development team with senior hire

New senior business development manager appointed

Booking engine platform Profitroom has appointed Lucy Prothero as its new senior business development manager to its expanding team.

Prothero joins following a tenure at both Guestline and Oracle Hospitality (formally MICROS).

She brings a wealth of knowledge and industry experience of more than a decade. She will be a key player in "propelling Profitroom forward during a period of significant growth". 

The firm that supports over 3,500 hotels, is committed to "enhancing direct bookings for hoteliers without any upfront costs".

Prothero said: “What drew me to Profitroom is its incredibly personalised approach, offering clients excellent standards of customer service, expertly tailored to their individual needs. 

"Profitroom is creating something truly unique in the industry, and I believe hoteliers are ready to wake up to this opportunity.

“Profitroom’s dedication to delivering tangible growth to hoteliers through innovation aligns perfectly with my professional goals. I’m so excited  to embark on this new chapter with Profitroom.”