Palisis and Prioticket join forces to create Experience Technology Group

50,000+ experiences, no immediate changes for clients

Palisis and Prioticket, two European providers of ticketing, reservation and channel management solutions for tour, activity and attraction operators, have announced that they are coming together under a common holding company, Experience Technology Group, formalised on 12 May 2026. While both brands will continue to operate under their own names, with existing teams and services, the stated ambition is to build a leading independent distribution network for experiences, drawing on connectivity that is already widely deployed.

Distribution and connectivity take precedence. According to the companies, the combined group now links more than 50,000 experiences and works with over 250 reseller partners connected via API, while integrating more than 60 reservation systems alongside its own platforms. Operators, resellers and connected systems do not need to take any action: contracts, integrations and points of contact remain unchanged. The companies also stress that they will maintain a neutral stance towards all distribution partners.

This move comes as distribution takes centre stage across the experiences sector. In 2025, experiences accounted for 46% of travellers’ budgets and are expected to become the largest spending category by 2027, according to a study by the platform Turneo. Against this backdrop, demand is growing for channel management solutions capable of orchestrating inventory, pricing and availability across dozens of partners.

The companies emphasise short-term continuity. Group governance appoints Marc Wieland as executive chairman. Josef Birchler leads Palisis, Eduard Martí Massanet takes responsibility for distribution at group level and Gert-Jan Ruiter remains chief executive of Prioticket. “Prioticket has spent a decade building a distribution platform that meets the needs of tours, attractions and experiences,” said Gert-Jan Ruiter. “Joining forces with Palisis opens the next chapter, on a very different scale. This sector needs a platform with the same ambition as the businesses that rely on it. With Palisis, we now have the largest independent distribution network in the sector and access to global supply to match. My team and I are excited about what lies ahead.”