Raphael Giacardi will be in charge of publishing deals and keeping up with travel trends while growing video content on social channels
HolidayPirates appoints former Travelzoo head of publishing as UK chief editor
Social travel deals finder HolidayPirates has appointed former Travelzoo UK head of publishing Raphael Giacardi as chief editor for the UK market.
Giacardi, who previously worked for Secret Escapes and has 15-years experience in travel, will oversee publication of deals and information for German firm’s UK customers.
He will also play a critical role in evaluating what is trending in travel to ensure HolidayPirates is “leading the conversation across the industry”.
Central to this will be developing more high quality and video content for social channels, particularly on Instagram and TikTok, HolidayPirates said.
Giacardi said: "The opportunity of joining a company shaking up the world of travel deals was a winner. HolidayPirates occupies a unique position in the travel industry: its innovative approach to social media, proactive method of deal sourcing, and authentic voice stand it apart.
"Few companies have such an honest and direct connection with their audience. Having dedicated my career to travel deals and content, the chance to lead HolidayPirates’ content team is both a huge responsibility and a superbly exciting challenge.
"I’m looking forward to bringing my experience and passion for travel to HolidayPirates — and learning from our fantastic team."