The Last Ride Project involves a team attempting to climb and freeski the highest peaks on each of the seven continents to raise awareness about climate change and deglaciation
Customer comms tech specialist d-flo supports daring mountaineering project
Travel customer communications technology specialist d-flo is backing a bid by a team of mountaineers to be the first to scale the highest peaks on all seven continents.
The Last Ride Project will raise awareness of the impact of climate change, a cause d-flo has placed at the heart of its recently relaunched corporate identity.
The project will see three adventurers ski and climb the likes of Mount Kilimanjaro in Africa and Mount Vinson in Antarctica ahead of a final expedition on Mount Everest.
The team comprised for Great Britain freeskier Edward Salisbury, Will Tucker, an ex-ski racer, and award-winning adventure film maker and ex-competitive skier Jon Moy.
The Last Ride Project officially began two years ago when the team summited Mount Elbrus in Europe in September 2021.
Colin Brimson, co-founder and chief executive of d-flo, said: “It’s a great pleasure to be supporting The Last Ride Project with their four remaining expeditions and awareness building of the rapid deglaciation taking place across the globe.
“As a sponsor, we will contribute financially towards this amazing project and use our networks to help increase greater awareness to it, and the bigger issue of climate change.
“As a company, we have always had a passion for travel – with many of us having huge appreciation for the mountains and the exhilaration they can provide.
“But equally, we are fully aware of both the positive and negative impact travel can have on the planet. It’s from this that we put sustainability and environmental awareness at the heart of our business and the service we provide to our clients.”
Dflo launched its Tree initiative at the beginning of 2022 committing it to enabling its clients to deliver carbon neutral communications and to donate a percentage of all contract revenue to new tree-planting projects across the globe.
Brimson said: “We started 2023, both celebrating the impact of Tree’s inaugural year – offsetting over 486 tonnes of carbon and funding the planting of 61,200 trees – and being certified as a Carbon Negative company, by Positive Planet, through our own internal sustainability activities.
“Meeting a team of local adventurers and learning about The Last Ride Project was incredibly humbling.
“Whilst aiming to be the first to climb and freeski the tallest mountains in each of the seven continents to increase awareness of rapid glacier melting will almost certainly make them the last.
“And hearing how sustainability would be the focus on each expedition was awe-inspiring – from their sponsors to their equipment, from their logistics to their locally-recruited support teams, and from their commitment to descend with everything they take up each mountain (to lighten their personal footprint) to their personal carbon offsetting projects in each destination.
“This project comes with huge risk but enormous opportunity for the story to be told and we are very proud to help support it. We look forward to seeing the story unfold and to see how far it reaches.”