Budget airline easyJet and global distribution system Travelport have announced the renewal of their longstanding partnership.
The new agreement allows travel agencies across the globe continued access to easyJet’s fares through Travelport’s agency desktop technology, Smartpoint.
With the full suite of Travelport’s digital media merchandising solutions, easyJet said it will continue “to refine and diversify the way it targets business and leisure travellers.”
Thomas Haagensen, group markets director at easyJet, said: “Having been one of the first airlines in the low-cost sector to make its inventory available through global distributor, Travelport, we continue to deliver on our strategy to increase our appeal, especially to the business travel sector and are pleased to have renewed our partnership.”
easyJet will remain one of 300 airlines with access to the GDS’s merchandising tool, Travelport Rich Content and Branding, which betters the airline’s website display.
Mike Rock, head of Europe, air partners at Travelport, added: “Our longstanding relationship with easyJet has enabled the airline to develop a multi-channel global sale strategy and we’re looking forward to working with the team to support its ambition for growth in Europe and beyond.”