Berlin based GetYourGuide has raised nearly $484 million series E funding from investors including SoftBank.
The start-up said the money will be used to expand its online offering of tours and activities and in particular its Originals branded product that it launched last August.
Chief executive and co-founder Johannes Reck told Reuters that he still sees huge growth potential in a sector he estimated to be worth $150 billion.
“We aim to capture the lion’s share of the market, then help it grow and mature further by placing experiences at the center of the travel-planning journey,” he said.
The equity investment in GetYourGuide came from the world’s largest venture fund, Vision Fund. The investment is its second in mainland Europe.
As well as SoftBank Temasek, Lakestar and Heartcore Capital were involved in the funding round plus existing backers Swisscanto Invest.