Escorted tours specialist operator Titan has gone live with user-generated content platform Reevoo after a successful content collection phase.
User generated content including reviews and phots are now being displayed following the completion of the initial phase of the partnership.
The content collection phase saw 800 reviews, 500 user ‘Best Moments’ and over 120 photos collected on 150 tours, over half of the operator’s programme.
Dan Whitehouse, marketing director at Titan, said: “People take researching a holiday seriously, so partnering with Reevoo to provide real customer experiences from other holidaymakers is a great way to help our customers make an informed decision.
“We recognise that such authentic content has the potential to be more influential than anything we could create ourselves.”
Jonathan Callcut, Reevoo, chief executive added: “Titan is a tour operator that doesn’t compromise on quality – but in such a crowded industry it can still be difficult for people to decide which travel company to choose.
“The options are often overwhelming, but UGC has the power to inspire, educate and convince your audience, helping them make better decisions and – most importantly – past the point of purchase.”