Iberia implements Amadeus’s Fare Families tech

Iberia’s full range of branded fares have been made accessible to agents using Amadeus.

Iberia’s full range of branded fares have been made accessible to agents using Amadeus.

The follows the Spanish carrier implementing the Amadeus Airline Fare Families merchandising technology.

The move allows Iberia to heighten branding, differentiation and upsell opportunities of its flexible, classic and basic tariffs via Amadeus-connected travel agents.

Iberia is the 29th carrier to be fully implemented to Amadeus Airline Fare Families out of 39 who have signed up for the merchandising option.